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Numari Offers Affordable Luxury With Custom-Fit Women’s Dresses

Le 9 avril 2017, 15:10 dans Mode 0

“Fast fashion” has made it easy to stay on top of trends, but drastically lowered the quality of clothing available in mass market stores. Several startups, include Bonobos, Indochino, J. Hilburn, and Trumaker, are trying to reverse the trend by offering custom-made menswear. Now a new startup called Numari wants to do the same thing for women.

To purchase a dress from Numari, customers fill out a measurement profile (the site says doing this takes less than 15 minutes) and pick details like hemlines and sleeve length.


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Garments are made-to-order in Asia and take about three weeks to process and ship, which co-founder Arti Anand says is about the same as for men’s custom brands. As Numari scales up, it hopes to reduce that time to 10 to 14 days.

Standard sizing for women’s wear often ignores the differences in body proportion and height, says Anand.

“I have personally met a ‘fit model’ (someone who helps guide a brand on how a certain size should fit) for my standard size and this woman was 6 inches taller than me with completely different proportions,” she wrote in an email.

“It’s no wonder that while apparel is one of the largest and fastest growing e-commerce categories, it suffers from high return rates.”

If a Numari garment’s fit is off but fixable, the company will reimburse the customer up to $30 for alterations, remake the garment for free, or offer a full refund. Prices range from about $160 to $280, about the same as mid-market brands like Ann Taylor and J. Crew.

Numari is able to keep costs down with a “tech-enabled operational work flow” and because it doesn’t have to carry finished inventory, says Anand, who is currently bootstrapping Numari with co-founder Komal Kushal Raj.

Anand says the rise of startups that offer men’s custom clothing is also “fueling some of the pent-up demand in the women’s market.”

To be sure, there are already several notable startups offering custom clothing for women, like Bow & Drape and eShakti. There are also sellers on Etsy and eBay who make bespoke garments for women at similar price points and turnaround times to Numari.

Bow & Drape, however, focuses on casual clothing with customizable details, but not fit, and Anand says that Numari offers higher-end clothing and more classic styles than eShakti.

Numari also gives customers a more convenient and streamlined shopping experience than buying from individual vendors on Etsy or eBay.

“We aim to serve the affordable luxury market who is looking to keep these garments for a longer period of time, and thus require better materials, quality, and finishing,” says Anand. See also:cheap prom dresses australia online |evening dresses australia

Social Commerce Startup Chloe+Isabel Introduces Live Virtual Jewelry Trunk Shows

Le 9 avril 2017, 15:07 dans Mode 0

Chloe+Isabel follows in the footsteps of companies like Avon and Tupperware, but it’s 
among several that want to redefine the direct-selling business model with technology. Now 
Chloe+Isabel is taking its proprietary tech platform one step further with virtual trunk 
shows that allow sellers to connect with customers in different parts of the country at the 
same time using mobile devices.

The startup, which says it has grown 250 percent over the past year, was founded by CEO 
Chantel Waterbury in 2011 and is based in New York City. It has raised $18 million from 
investors, including General Catalyst Partners, First Round Capital, Forerunner Ventures, 
Floodgate, Ashton Kutcher, Ron Conway and Caterina Fake.

Waterbury said in an email that Chloe+Isabel’s sellers asked for an HTML5 platform instead 
of an app to host the virtual events because it would load more quickly, be easier to share 
through social media, and not take up space on their smartphones (though an app version is 
also coming soon).

Sellers can select the jewelry they want to present during the virtual trunk show on their 
mobile devices and then send an invitation with its start time.

While the event is live, customers join in on their own mobiles and tablets. The platform 
uses HTML5 WebSockets to let shoppers simultaneously chat with one another, share wish 
lists and order jewelry. They can also invite friends to join the event through email, 
Facebook, Pinterest and Twitter, potentially increasing the event’s reach.

Socializing and being able to examine merchandise is an important part of traditional 
direct-selling buying parties. Chloe+Isabel, however, wanted to create a new shopping 
experience suited to its customers, many of whom are in their 20s and comfortable meeting 
people and purchasing fashion items on their smartphones or tablets.


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“While in-person selling is important, social media is now such an integral part of how we 
communicate with one another,” said Waterbury in an email. “It’s crucial that the direct 
selling industry be updated for the present day, which means providing direct sellers with 
the online marketing support, technological innovation, and continuous education they need 
to be successful.”

Merchandisers can enhance the event by uploading photos showing how they or their customers 
style different items and using the chat function to interact with customers.

Chloe+Isabel’s sales model is targeted to women who want to start their own businesses. 
Many direct-sales vendors work part-time, so Chloe+Isabel looks at how much they can make 
per hour of time, explained Waterbury. The startup’s vendors currently make about $30 to 
$300 an hour. On the extreme high end, one seller recently made $1,000 in an hour.

“People come to Chloe+Isabel with goals that range from paying off school loans to paying 
rent. We help them create a plan to accomplish those goals with the time they want to 
spend. It can be five hours a week or 20 hours a week — it’s up to them,” said 

Chloe+Isabel’s proprietary tech platform includes analytics, a dashboard, and 
communication tools. The startup launched with a mobile-responsive HTML5 site, and its 
sellers use its platform to manage marketing on different social networks. Waterbury says 
that other companies have asked to license its new virtual event tech, but it’s not a 
priority yet.

“When we first launched, we had to create all of our software from scratch as it just didn 
’t exist. While this was a different kind of challenge, what we quickly realized was that 
though Chloe + Isabel is a jewelry company, we had to be just as proficient as a technology 
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Reese Witherspoon Celebrates 6-Year Anniversary With Sweet Message to 'Wonderful' Husband Jim Toth

Le 27 mars 2017, 11:12 dans Mode 0

An anniversary in paradise! Reese Witherspoon is celebrating her sixth wedding anniversary with husband Jim Toth, and the Big Little Lies star took to Twitter to share her love and appreciation.


"6 years ago I was lucky enough to marry this wonderful man," the Oscar winner captioned a photo of her and her husband standing on a tropical beach and starring out over the crystal blue waters at a sunset dipping down on the horizon.


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"He makes me laugh daily & supports me in all I do," she continued. "Happy anniversary, JT!"


The actress began dating Toth, a talent agent at Creative Artists Agency where Witherspoon is represented, in early 2010, and the couple got engaged in December of the same year.


The pair tied the knot in March 2011 at a ceremony in Ojai, California, at a sprawling estate the actress owned at the time. The couple welcomed son Tennessee, their first child together, in September 2012.


WATCH: Reese Witherspoon Talks Son Tennessee's 'Preschool Problems' -- Like the 'Tricky' Spelling of His Own Name!


Witherspoon is also the mother to a 13-year-old son, Deacon, and 17-year-old daughter, Ava, from her previous marriage to actor Ryan Philippe, which came to an end in 2007.


The Wild star recently celebrated another anniversary of sorts -- her birthday! Witherspoon turned 41 on Wednesday and spent her big day hanging out with her kids. She took to Instagram to share a sweet snapshot with Deacon and her lookalike daughter. Check out the video below to see more.  see more at:cheap prom dresses australia

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